30 Editable Nail Salon Social Media Templates – Canva Pack

Your marketing strategy – powered by AI and guided by 30 years of marketing experience.

90 minutes | $395

Knowing you need to market your business is one thing.
Knowing what marketing you should actually be doing is another.

The AI-Powered Marketing Strategy Session is a personalised 90-minute strategy session designed to look at your business as a whole and create a practical marketing strategy based on your goals, customers and current situation. During the session, I’ll use my custom AI-powered marketing strategy system to help analyse the information we uncover and develop your tailored strategy.

The technology helps make the process faster and more comprehensive, but the strategy isn’t simply generated by AI. It’s created using a combination of: Your business knowledge + my marketing experience + my custom AI strategy system.

What will we look at?

Depending on your business, we may explore:

• Your business and marketing goals
• Your ideal customers
• Your products or services
• Your current marketing activities
• Your website and online presence
• Social media
• Email marketing
• SEO and Google visibility
• Content marketing
• Lead generation
• Your customer journey
• Competitor opportunities
• Marketing channels
• AI opportunities
• Your priorities and available resources

What will I get from the session?

You’ll receive a personalised marketing strategy and practical action plan designed around your business. Rather than leaving you with a huge list of things you could do, we’ll identify the things you should focus on first.

Your strategy can help answer questions such as:

• What marketing should I focus on?
• Which channels are worth my time?
• What should I be posting?
• How can I attract more of the right customers?
• What should I do with my website?
• Should I be using email marketing?
• How can I improve my Google visibility?
• Where could AI save me time?
• What should I prioritise over the next 90 days?

Who is it for?

It’s particularly useful for small-business owners who are thinking:
“I know I need a marketing plan, but I don’t know where to start.”
or:
“I’ve been doing bits and pieces of marketing, but I don’t really have a strategy.”
You don’t need to be confident with AI. You don’t even need to know how AI works.

The AI works behind the scenes to help create your strategy.

Professional websites designed around your customers, your business and your goals.

From $1,490

Your website is often the first place a potential customer goes to find out whether your business is right for them.

A good small-business website shouldn’t just look professional.

It should explain what you do, build trust, answer questions and make it easy for people to take the next step.

Dishy Digital creates practical websites for Australian small businesses, sole traders, startups and local businesses.

What makes a good small-business website?

Your website should make it easy for someone to understand:

• What do you do?
• Who do you help?
• Where do you operate?
• Why should I choose you?
• What does it cost or how do I enquire?
• How do I contact you?
• What should I do next?

We’ll structure your website around those questions.

What about SEO?

Websites are built with SEO fundamentals in mind, including:

• Clear page structure
• Relevant headings
• Search-friendly content
• Service information
• Location information where appropriate
• Internal linking
• Calls to action
• Mobile-friendly design
• Clear information for search engines

We can also create content designed to help Google and AI-powered search systems better understand your business, services, expertise and location.

Can you build ecommerce websites?

Yes. Ecommerce requirements can be accommodated depending on the products, functionality and platform required.

More complex functionality, integrations and larger projects are quoted separately.

Do you maintain websites?

Website maintenance and ongoing support can be discussed depending on your requirements.
The important bit: your website project will have a defined scope, so you know exactly what’s included before we start.

Help customers in your local area find and understand your business.

$295 setup + $490/month

If you run a local business, your Google Business Profile can be an incredibly important part of your online presence. When someone searches for a local service, Google may display local businesses, maps, reviews, services and other information before they even visit a website. Your Google Business Profile needs to accurately represent your business and provide useful information for potential customers.

What can we optimise?

Your profile can include and be optimised around:

• Business information
• Categories
• Services
• Business description
• Opening hours
• Website
• Service areas
• Photos
• Google Posts
• Customer reviews
• Relevant business information

Why does local visibility matter?

Imagine someone searches:
“electrician near me”
“Brisbane house painter”
“beauty salon near me”
or:
“window tinting Brisbane”

You want your business to have the best possible foundation for being considered relevant to that search. Google Business Profile optimisation is one part of a broader local SEO strategy.

What does ongoing management include?

Depending on your requirements, ongoing support may include:

• Profile updates
• Google Posts
• Service updates
• Review strategy
• Local content
• Local SEO recommendations
• Website/profile alignment
• Monitoring
• Reporting

Can you guarantee Google rankings?

No.
No legitimate SEO professional can guarantee a specific Google position.
The goal is to improve the quality, relevance and consistency of your online presence so search engines have better information about your business.

Help Google and AI-powered search systems understand your business.

$490/month

Search is changing.

People still use Google to search for businesses, products and services, but they’re increasingly also asking AI-powered tools questions in a much more conversational way.

Instead of:
“Brisbane electrician EV charger”
someone might ask:
“Can you recommend a Brisbane electrician who installs EV chargers for residential homes?”

Your online content needs to clearly explain what you do, who you serve, where you operate and why you’re relevant.

What does SEO involve?

SEO — search engine optimisation — helps search engines understand your website and determine when your content may be relevant to someone’s search.

Depending on your business, SEO work can include:

• Keyword research
• Search-intent research
• Website optimisation
• Service-page optimisation
• Local SEO
• Blog content
• FAQ content
• Internal linking
• On-page SEO
• Metadata
• Content recommendations
• Competitor research
• Google Business Profile alignment

What is AI Search Optimisation?

AI search optimisation focuses on creating clear, useful and trustworthy online information that can be understood by AI-powered search and answer engines.

This can include:

• Answering common customer questions
• Building detailed service information
• Demonstrating expertise
• Creating useful supporting content
• Structuring information clearly
• Strengthening connections between related pages
• Making your business information consistent

Will this guarantee ChatGPT recommends my business?

No — and that’s important.

AI systems decide which information they use and which businesses they mention. Nobody can honestly guarantee that ChatGPT, Gemini or another AI system will recommend your business. What we can do is make your online presence more useful, authoritative, relevant and understandable to search engines and AI systems.

Consistent social media content without you having to do it all yourself.

$590/month

Social media can be an excellent way to stay visible, demonstrate your expertise and keep your business in front of potential customers.

But there’s a problem.
It takes time.

Planning what to post, creating graphics, writing captions, finding ideas and remembering to publish everything can become a job in itself. That’s where social media management can help.

What can be included?

Depending on your agreed package:

• Content planning
• Social media strategy
• Content creation
• Canva graphics
• Captions
• Hashtags and keywords
• Scheduling
• Publishing
• Educational posts
• Promotional content
• Testimonials
• FAQs
• Seasonal content
• Local content
• Blog promotion
• Calls to action

What platforms do you manage?

Your strategy should focus on the platforms that make sense for your customers.

Depending on your business, this may include:

• Facebook
• Instagram
• LinkedIn

We’ll determine the appropriate platforms and posting frequency based on your business and package.

Do I need to provide all the content?

No.
You provide the expertise about your business.
I’ll help turn that knowledge into useful marketing content.

Your existing:

• FAQs
• services
• products
• customer questions
• testimonials
• blogs
• promotions
• expertise

can all become content opportunities.

Is social media guaranteed to generate sales?

No.
Social media is one part of your overall marketing ecosystem.
The goal is to build visibility, trust, engagement and opportunities for people to take the next step with your business.

Build relationships with customers instead of relying entirely on social media algorithms.

$895 setup + $390/month

Your email list is an asset you own. Unlike social media followers, you can communicate with your subscribers directly without relying entirely on an algorithm deciding whether they see your content.

Email marketing can help you nurture relationships, promote your services, encourage repeat business and stay connected with your audience.

What does setup include?

Depending on your requirements:

• Email platform setup
• Account configuration
• Email template
• Subscriber list setup
• Signup forms
• Basic segmentation
• Welcome emails
• Automation planning
• Initial campaign
• Testing

What can ongoing email marketing include?

• Newsletter creation
• Campaign planning
• Promotional emails
• Educational emails
• Product/service campaigns
• Customer communications
• Automated sequences
• Welcome sequences
• Content repurposing
• Scheduling
• Performance review

What emails should a small business send?

That depends on your business.

Potential campaigns include:

• Welcome emails
• Newsletters
• New product announcements
• Special offers
• Educational tips
• Customer stories
• Seasonal promotions
• Service reminders
• Follow-up emails
• Re-engagement campaigns

The goal isn’t simply to send more emails.
It’s to send useful emails with a purpose.

Get experienced advice when you need another brain in the room.

$150/hour

Sometimes you don’t need a website.

You don’t need an entire marketing package.

You don’t need another course.

You just need someone experienced to look at what you’re doing and help you work out what to do next.

That’s what 1:1 consulting is for.

What can we help with?

Sessions can cover areas such as:

• Digital marketing strategy
• Social media
• Content marketing
• Websites
• SEO
• Google Business Profile
• Email marketing
• AI tools
• ChatGPT
• Custom GPTs
• Content planning
• Lead generation
• Marketing funnels
• Digital products
• AI implementation

What happens during a consulting session?

You bring the problem, question or decision you’re struggling with.

We work through it together.

You might want help deciding:
“Which marketing channel should I focus on?”
“Do I need a new website?”
“Why isn’t my current marketing working?”
“Which AI tool should I use?”
“How should I structure my content?”
“Should I build this as a digital product?”
“What should I do first?”

The session is focused on practical answers and next steps, not marketing theory for the sake of it.

Is consulting technical support?

Not completely.
Dishy Digital provides marketing, digital and AI guidance first and foremost. General IT support or if your computer won’t turn on, your hosting account has disappeared may require a technical support specialist. If you’re wondering what your marketing should be doing, how AI can help or which digital direction makes sense for your business, that’s where Dishy Digital comes in.